Promot-e How To’s

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Receive free ready-to-go marketing campaigns from top corporations in your industry for the products and services you sell. Simply select the campaign you like, personalize and promote via Google, Facebook, Twitter and Email. Each new lead goes right into your own customer database and you instantly receive an email notification making it is for you or your assistant to follow up. Finally, an easy solution to promote more sales that saves you oodles of time. Try it for FREE today!

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Promot-e’s Best Practices for On-Page SEO

Your websites ranking in Google Search Engine Result Page (SERP) can be determined by many different factors. From backlink profiles to domain authority, long gone are the days where meta keywords could take your page to the top of the rankings.

Because of this, we have put together the best practices you should always use on your website for one very crucial consideration of Goggles algorithm: On-page SEO.

Choose the Right Domain Name

Say for instance you run a pet store named Toys For Rocket. While having the URL is a good idea for branding, it doesn’t necessarily help the cause On-Page SEO. Google crawlers take signals from different aspects of your site to gauge what a user can expect from a page. Having “toys” and “rockets” in your domain is very different from “Carlsbad” and “Pet Store.”

Now with that said, your Domain Name is not going to be the end all be all for your success and we don’t suggest you pay a lot of money for the domain name (although it wouldn’t hurt to check it’s availability). But in a world where little things can make a difference, if your website is not getting the organic search traffic you hope, would be worth the time to figure out a new domain name and possibly use redirects.

Put a Little Thought Into Your Title Tags

Your title tags are the line of text that are in the tab atop your page. For instance this blog posts title reads “Best Practices For On-Page SEO.” Very direct and to the point right?

This is what you want to strive for. Something short that tells Google exactly what your page is about. We once had a client who had excellent content throughout the website but labeled all his products title pages “product.” We put some time into labeling each product page individually and were able to drastically increase organic traffic to the site.

Keeps Page Content Direct and to the Point

Think of Google Bots as Santa Clause on the night of Christmas Eve. It’s fair to say that they have a lot of houses to visit. They are constantly crawling the internet to try and make sense of everything it has to offer. Because of this Google Bots only have a limited number of code they go through on a page and or website to make sense of it.

So to see if we can tie it all back to our analogy, if your Christmas tree (content) is not as close to the chimney as possible, Santa (Google) might not leave you any presents until the next time he comes around.

Incorporate Links to Credible Sites

Think of the links you use on your pages as the friends you make. Do you really want to be seen around with gambling and adult linked sites?

It’s good to have credible useful links in your content to further the experience of site visits. Take time to look at the sites your website points to. Obviously the .gov’s and .edu’s are usually trusted sites, but you would be surprised what could be lurking in the code of any given site.

As you can kind of see, there really is no one stop solution to how to rank better. If treat your website like your resume and keep as many ducks in a row as you can there is no reason you shouldn’t see a boost in organic traffic to your site.

Wednesday, February 12th, 2014 About Promot-e, Promot-e How To’s No Comments

LinkedIn For Your Small Business

LinkedIn For Your Small Business

LinkedIn is the world’s largest online social network of professionals. With LinkedIn your small business can target this affluent community and connect online with local clients and other small businesses in a trusted location.

Start using LinkedIn to generate sales with these 3 simple ways:

1. LinkedIn Business Profile

Create a FREE LinkedIn Business Profile to establish a presence. Add information regarding your service or product, your location, special offers, Promotions and more. Building this presence is easy and sets your business apart by being online in a location your local customers trust and value.

Once you’ve established your Profile use LinkedIn to connect with customers, venders and other local businesses. You can use this space to communicate with customers first hand, answer questions, request recommendations and give special offers. By doing so you build intimate customer relationships and make new and existing customers feel valued.

Connect with venders and other small businesses in your community to exchange recommendations and increase your exposure with their customers.

In addition to the Profile you create, LinkedIn also instantly aggregates any data existing in their site relating to your business and links it to your Profile. This may be from employee Profiles, other business connections, etc. Your Profile therefore continues to evolve and work on its own, expanding your network.

Visit LinkedIn, click “Companies” and click “Add a Company” to begin.

2. LinkedIn Group(s)

LinkedIn offers a vast array of FREE professional and trade groups for your business to join. Use this opportunity to create or join a local business network – you may find ways for your community to build more notoriety and attract more patrons.

You can also join small business groups to discuss and share learning regarding a variety of relevant topics, like marketing, PR, sales and more.

By actively participating you add color to your Profile, connect locally and nationally, learn new techniques and grow stronger as a business. All for free!

Visit LinkedIn, Log In and click “Groups” to begin.

3. LinkedIn Direct Ads

LinkedIn DirectAds are simple text-based ads available to you for advertising your business on LinkedIn. With 30+ million active and engaged users LinkedIn is a rich resource of new customers and leads.

You can target an audience by location or industry and control an advertising budget and timeframe that’s right for you. Use DirectAds to spark sales when you need them, whether it be for a launch, seasonal sale or slow period. Simply create your ad and use a relevant and enticing call-to-action.

Direct your audience to your Aero79 Promotions and set your business apart from the competition. Create an instant impression with your professionally designed Promotion page, eye-catching imagery and compelling offer. Attach a Coupon to your Promotion to provide immediate value and to capture qualified leads.

Visit our How To section for step-by-step instruction on creating LinkedIn DirectAds to complement your Aero79 Campaigns.

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Tuesday, July 20th, 2010 Promot-e How To’s No Comments