Doctor Patient relationships are built on trust. While we know it may feel weird for some practices to market to their current patients through newsletters and Facebook posts, we’ve put together a list of 5 reason why you should change that mindset.
1. Patients May Not Know Your Offering Services They Are Looking For
“I didn’t know you offered Invisalign”
2. Cost of Patient Retention is Lower Than Patient Acquisition
It is said that it is ten times more expensive to acquire a new patient than it is to keep a current one.
3. They Are Following You For a Reason
4. Reminder of Brand/Practice Existent
So you may not get them to sign up for your current special, but by reminding them of your existence, patients are likely to sign up for other services that may be on their to do list
5. Word of Mouth is Stronger Than Word of Google (but there is no harm in using both)
A patient of yours may not be looking into getting Invisalign done… but they might have a friend who might.
Give them an offer worth sharing!
Receive free ready-to-go marketing campaigns from top corporations in your industry for the products and services you sell. Simply select the campaign you like, personalize and promote via Google, Facebook, Twitter and Email. Each new lead goes right into your own customer database and you instantly receive an email notification making it is for you or your assistant to follow up. Finally, an easy solution to promote more sales that saves you oodles of time. Try it for FREE today!
Promot-e offers a complete online marketing solution providing everything you need to promote and grow your dental practice — made simple and all-in-one place.
Promot-e makes promoting your dental practice online easy. One Platform. No Technical Experience Needed. Simply sign up to receive ready-to-go marketing campaigns from your corporate partners, like ClearCorrect, SinsationalSmile, CEREC and more, then select the ones you like, personalize your offer and promote everywhere in a few simple clicks. Each new lead you capture goes right into your own customer database, plus you receive an email lead notification. The entire marketing program is designed to save you time and increase more sales. Try it today for free!
You can even create and manage coupons as well as send instant promotional offers through Text Email, Facebook Updates and Twitter Messages. Plus, Promot-e’s at-a-glance tracking makes it easy for your small businesses to monitor how your promotions and coupons are performing.
Easily create your free account in under 60-Seconds.
Promot-e makes small business online marketing easy.
Your websites ranking in Google Search Engine Result Page (SERP) can be determined by many different factors. From backlink profiles to domain authority, long gone are the days where meta keywords could take your page to the top of the rankings.
Because of this, we have put together the best practices you should always use on your website for one very crucial consideration of Goggles algorithm: On-page SEO.
Choose the Right Domain Name
Say for instance you run a pet store named Toys For Rocket. While having the URL toysforrocket.com is a good idea for branding, it doesn’t necessarily help the cause On-Page SEO. Google crawlers take signals from different aspects of your site to gauge what a user can expect from a page. Having “toys” and “rockets” in your domain is very different from “Carlsbad” and “Pet Store.”
Now with that said, your Domain Name is not going to be the end all be all for your success and we don’t suggest you pay a lot of money for the domain name carlsbadpetstore.com (although it wouldn’t hurt to check it’s availability). But in a world where little things can make a difference, if your website is not getting the organic search traffic you hope, would be worth the time to figure out a new domain name and possibly use redirects.
Put a Little Thought Into Your Title Tags
Your title tags are the line of text that are in the tab atop your page. For instance this blog posts title reads “Best Practices For On-Page SEO.” Very direct and to the point right?
This is what you want to strive for. Something short that tells Google exactly what your page is about. We once had a client who had excellent content throughout the website but labeled all his products title pages “product.” We put some time into labeling each product page individually and were able to drastically increase organic traffic to the site.
Keeps Page Content Direct and to the Point
Think of Google Bots as Santa Clause on the night of Christmas Eve. It’s fair to say that they have a lot of houses to visit. They are constantly crawling the internet to try and make sense of everything it has to offer. Because of this Google Bots only have a limited number of code they go through on a page and or website to make sense of it.
So to see if we can tie it all back to our analogy, if your Christmas tree (content) is not as close to the chimney as possible, Santa (Google) might not leave you any presents until the next time he comes around.
Incorporate Links to Credible Sites
Think of the links you use on your pages as the friends you make. Do you really want to be seen around with gambling and adult linked sites?
It’s good to have credible useful links in your content to further the experience of site visits. Take time to look at the sites your website points to. Obviously the .gov’s and .edu’s are usually trusted sites, but you would be surprised what could be lurking in the code of any given site.
As you can kind of see, there really is no one stop solution to how to rank better. If treat your website like your resume and keep as many ducks in a row as you can there is no reason you shouldn’t see a boost in organic traffic to your site.
LinkedIn For Your Small Business
LinkedIn is the world’s largest online social network of professionals. With LinkedIn your small business can target this affluent community and connect online with local clients and other small businesses in a trusted location.
Start using LinkedIn to generate sales with these 3 simple ways:
1. LinkedIn Business Profile
Create a FREE LinkedIn Business Profile to establish a presence. Add information regarding your service or product, your location, special offers, Promotions and more. Building this presence is easy and sets your business apart by being online in a location your local customers trust and value.
Once you’ve established your Profile use LinkedIn to connect with customers, venders and other local businesses. You can use this space to communicate with customers first hand, answer questions, request recommendations and give special offers. By doing so you build intimate customer relationships and make new and existing customers feel valued.
Connect with venders and other small businesses in your community to exchange recommendations and increase your exposure with their customers.
In addition to the Profile you create, LinkedIn also instantly aggregates any data existing in their site relating to your business and links it to your Profile. This may be from employee Profiles, other business connections, etc. Your Profile therefore continues to evolve and work on its own, expanding your network.
Visit LinkedIn, click “Companies” and click “Add a Company” to begin.
2. LinkedIn Group(s)
LinkedIn offers a vast array of FREE professional and trade groups for your business to join. Use this opportunity to create or join a local business network – you may find ways for your community to build more notoriety and attract more patrons.
You can also join small business groups to discuss and share learning regarding a variety of relevant topics, like marketing, PR, sales and more.
By actively participating you add color to your Profile, connect locally and nationally, learn new techniques and grow stronger as a business. All for free!
Visit LinkedIn, Log In and click “Groups” to begin.
3. LinkedIn Direct Ads
LinkedIn DirectAds are simple text-based ads available to you for advertising your business on LinkedIn. With 30+ million active and engaged users LinkedIn is a rich resource of new customers and leads.
You can target an audience by location or industry and control an advertising budget and timeframe that’s right for you. Use DirectAds to spark sales when you need them, whether it be for a launch, seasonal sale or slow period. Simply create your ad and use a relevant and enticing call-to-action.
Direct your audience to your Aero79 Promotions and set your business apart from the competition. Create an instant impression with your professionally designed Promotion page, eye-catching imagery and compelling offer. Attach a Coupon to your Promotion to provide immediate value and to capture qualified leads.
Visit our How To section for step-by-step instruction on creating LinkedIn DirectAds to complement your Aero79 Campaigns.
Promot-e offers a complete online marketing solution providing everything you need to promote and grow your small business — made simple and all-in-one place.
Promot-e makes promoting your small business online easy. One Platform. No Technical Experience Needed. Aero79 is an online marketing solution delivering everything a small business needs to increase sales and capture new customers made simple, affordable and all-in-one place. Google, Facebook, Twitter, Email, Local Directories and Local Advertising all linked to online promotions and coupons that you can create an manage yourself to capture new customers directly into your own built in customer database.
Watch our demo for a quick guided tour, http://www.promot-e.com.
And sign up for your FREE Account.
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Promot-e makes online marketing easy for small business.
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